Welcome to my journal about the recent JFNA Marketing Directors Mission to Israel (March 28-31) and Kiev, Ukraine (April 1-3). It was my fifth mission to Israel and fourth to the Former Soviet Union. It was by far the most impactful trip I have ever been on in terms of the breadth of projects explored and the way they were presented. Every site visit brought us face-to-face (and heart-to-heart) with beneficiaries, service providers and young pioneers in programs focused on rejuvenating the Zionistic spirit in Israel and rekindling Jewish life in the Ukraine. Photographers and video cameramen were with us virtually every step of the way, documenting many of the stories.
“Keeping the Promise” (Israel, March 28-31):
Israel as a nation has gone from “surviving” to “thriving,” and our mission is clearly focused on making sure no one falls through the cracks of this dynamic, burgeoning society. Our partner agencies are also working hard to seal some of the cracks – neglected areas across the country – by enlisting young pioneers to bolster communities where the most help is needed – a phenomenon called “New Zionism.” In Israel, we made 16 site visits with a wide range of themes. Here are some samples:
- Social Welfare (Poverty, Unemployment, Children at Risk and Special Needs) – We met Or, a troubled teen from Sderot, Israel, who has cooked up a new career at Cafe Yael thanks to the JDC’s Turning Point Program;
- Education – We learned how an ORT Smart School just three miles from the Gaza border is teaching its students “not to hate” despite years of bombings (A few days later, a bus from that very school was blown up by a missile, critically injuring a 16-year-old student who later died);
- Jewish Renewal – Our group walked the hills of a “sustainable” farm in Modi’in, where 40 young MASA participants are “cross-pollinating” their dreams of living off the land as “New Zionists,” cultivating friendships and discovering their Jewish identities;
- Aliyah and Absorption – We welcomed 100 Ethiopian Olim to their promised land after traveling “2,000 Years in 4 Hours” from the deserts of Africa to modern Israeli society.
“Restoring Hope” (Kiev, Ukraine, April 1-3):
The Jewish community in the Former Soviet Union is a fraction of what it once was, a result of wars and mass emigration over the past several decades. The challenges of this small population are further complicated by a battered economy and ever-present anti-Semitism. Our mission is two-fold: 1) delivering a wide range of welfare services to thousands of seniors, children-at-risk and their families through the Hesed system, and 2) providing numerous programs aimed at strengthening Jewish identity and providing exposure to Israel. In Kiev, we made nine site visits with the following themes:
- Social Welfare – We visited with Vlada, 12, and her brother, Yaroslav, 8, who live in a hovel with their mother and grandmother in Zhitomer, Ukraine, yet are blossoming thanks to food programs, winter relief and cultural activities provided by the local Hesed Center;
- Education – Our group spent time with students and teachers at the Kiev ORT Technology Lyceum, one of 56 schools in 48 countries to be chosen by Microsoft to join its small, exclusive international group of innovative Pathfinder Schools;
- Israel Programs and Aliyah – We welcomed Shabbat with a dozen families at a JAFI retreat designed to counter their negative experiences about being Jewish with positive programming and exposure to exciting programs in Israel like Selah’h and MASA-Mir;
- Jewish Renewal – We celebrated Havdallah with Hillel students in downtown Ukraine, reciting the Shabbat-ending prayers in six different languages and heard from a new generation of young adults that have found hope in Judaism and each other and want to remain in their homeland and build a future together.
Prior to the Israel leg of our mission, I had the opportunity to spend a day in our sister City Kiryat Bialik. I visited bomb shelters that ourFederationfunded in the local schools and the city’s community center, met with local police who have utilized the van we donated during the Second Lebanon and spent time at the playground that was generously built by local donors. I also had the honor of having lunch with the mayor, who shared his vision of growth for the city and our partnership.
All in all, the 2011 JFNA Marketing Directors Mission was a tremendous experience that helped the participants reconnect with our core mission of giving help and hope to thousands of Jews in Israel and our global family. I look forward to sharing these experiences in the weeks and months ahead. I woulds also like to say “Todah Rabah” and “Spasiba” – that’s “Thank You” in Hebrew and Ukrainian - to the Federation leadership for giving the me the oppportunity to make this journey. Here is an overview of the mission in chronological order:
PRE-MISSION VISIT TO KIRYAT BIALIK (5)
- Journal Entry: Arrival in Israel
- Journal Entry: On the Train to Sister City Kiryat Bialik
- Journal Entry: Police Van Donated By Federation during Second Lebanon War Still Going Strong (Israel Partnership)
- Journal Entry: Bomb Shelter Reminder of Realities of Life in Israel – and the Life-Protecting Work of Federation (Israel Partnership)
- Journal Entry: Mayor of Kiryat Bialik Big on City’s Future and Tackling Social Challenges (Israel Partnership)
ISRAEL DAY 1: MON, MAR 28, 2011 (3)
- Journal Entry: JFNA Mission Kicks Off With an Eye to the Future at A Better Place (Innovation)
- Feature Story: 40 Young MASA Participants Cross-Pollinating Their Dreams on Self-Sustainable Farm (Jewish Renewal)
- Feature Story: Government and Organizations Combine to Attack Problems of Poverty in Ethiopian Community (Social Welfare)
ISRAEL DAY 2: TUE, MAR 29, 2011 (5)
- Journal Entry: Despite the Bombs, Students near Sderot Persevere, Learn Not to Hate at ORT “Smart School” (Education)
- Feature Story: JDC Turning Point Program Puts Life Lessons on the Menu at Local Cafe in Sderot, Israel (Social Welfare)
- Journal Entry: Caught in the Crossfire, IBM Village Thriving with Young Immigrants Starting a Life in Israel
- Feature Story: That’s the Spirit! Students Take on Pioneering Role in Ayalim Student Village (Social Welfare)
- Feature Story: For 3,000 Disabled, Center for Independent Living in Beersheva Turning ‘Disadvantage into an Advantage’ (Social Welfare)
ISRAEL DAY 3: WED, MAR 30, 2011 (4)
- Journal Entry: It takes a Village – and an Animal Farm – To Help “At-Risk” Teens at Ben Yakir (Social Welfare)
- Feature Story: Youth Futures Trustees Take At-Risk Kids “Under Their Wings” and Through Everyday Life (Social Welfare)
- Journal Entry: Incredible ORT School in Hospital Near Gaza Teaches More than the Three “Rs’” (Education)
- Journal Entry: Artists in Tarbut Program Paint a Positive Outlook for At-Risk Youth in Afula, Israel (Jewish Renewal)
ISRAEL DAY 4: THU, MAR 31, 2011 (4)
- Journal Entry: Aliyah Live! 100 Ethiopian Olim Arrive for a New Life in Their Promised Land (Rescue and Resettlement)
- Feature Story: JDC’s TEVET Program Helps Fast-Growing Haredi Community Expand Career Opportunities (Social Welfare)
- Feature Story: Tech Company on Leading Edge in Empowering Haredi Women to Excel in Workplace (Social Welfare)
- Feature Story: Jobs Well Done… STRIVE Program Gives Chronically Unemployed the Tools for Placement (Social Welfare)
KIEV DAY 1: FRI, APR 1, 2011 (2)
- Journal Entry: “There, but for the grace of G-d, go I” – “Warm Home” Visit Turns Into Family Gathering (Social Welfare)
- Feature Story: ORT School in Kiev Combines the Best of Ukrainian, Israeli and English Speaking Worlds (Education)
KIEV DAY 2: SATURDAY, APR 2, 2011 (1)
- Journal Entry: Should They Stay or Go? Hillel Havdallah Sheds Light on Future of Young Adults in FSU (Jewish Renewal)
KIEV DAY 3: SUNDAY, APR 3, 2011 (3)
- Journal Entry: Zhitomer Hesed Center Fulfills Its Meaning of ‘Loving-kindness’ In So Many Ways (Social Welfare)
- Feature Story (Special from JDC): Hesed Provides Long List of Vital Services – and Dignity – to Elderly Residents of Zhitomer, Ukraine (Social Welfare)
- Feature Story: Eyes Wide Open: JDC Helps Children at Risk Thrive in Most Challenging Conditions in FSU (Social Welfare)
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